Playtech Reports 10
Percent Increase in Market Value
 June
8 -
Although most companies around the world are feeling the effects
of the global economic recession,
one company that has gone from strength to strength is
international
online gambling software developer,
Playtech Plc, which
provides software to many of the world's top online gambling
websites.
Shares in the London Stock Exchange-listed group
with a market value of 1.1 billion pounds,
rose by 10 percent last week,
when the firm announced a licensing agreement with leading
internet sportsbook, Betfair. Playtech has
become one of the world's most sought after gambling software
vendors.
Other
Playtech licensees include popular UK sportsbook
William Hill, large
Irish sportsbook Paddy Power,
Swiss Casino,
Amber Coast Casino,
Joyland Casino,
Casino Las Vegas,
Magic Box Casino, Chilipoker,
South Africa's own
African Palace Casino and many more.
Playtech's deal with Betfair means that it now
provides
state-of-the-art casino, poker, betting an bingo software to 70
percent of the world's most successful online gambling websites.
As such it is pulling away from other gambling software
giants like
Microgaming,
Cryptologic and
Real Time Gaming.
Said Playtech CEO Mor Weizer, 'One of the reasons for our
ongoing success is that
online gambling is a small-ticket
leisure activity which players all over the world can continue
to enjoy despite the economic downturn. Our licenses offer
best-of-breed experiences, which aids customer retention and
spend.'
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